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Products don't fail. Assumptions do.

A PM's open notebook - roadmaps, decisions, and frameworks built from real startup work.

Think in Products is where I document my work as a product executive in health tech. It's not a course or a guru blog. Just honest writing about what it actually takes to build software people use. I started as a Salesforce developer and moved into product without a playbook. Everything here is what I wish I had when I was figuring it out - roadmaps, case studies, frameworks that came from real problems. If you're learning product management, switching from a technical role, or just curious about how software gets built at a startup - this is for you.

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I publish notes as I learn — no noise, just what I actually found useful and why.